Can a business pay Kendal.io to change a public leaderboard ranking?

No. Public leaderboard rankings are measured, not sold. Paid products give a business private reporting, diagnosis and improvement work, but the public boards are never edited by hand for payment.

What is included in the monthly AI visibility report?

The monthly report shows where a business stands across AI answer engines, how it compares with competitors, what changed that month, and the few fixes most likely to improve its visibility next.

What is the Action Plan and how is it different from Monthly Signal?

Monthly Signal tells you where you stand each month. The Action Plan goes further: it compares you with the competitors AI is already naming, checks your site and citations, and hands back a prioritised task list of the fixes most likely to move your visibility next. It is a monthly subscription, not a one-off.

Pricing

Know where you stand before you spend days guessing.

Kendal measures whether AI answer engines name you or your competitors, then turns the result into a short list of work worth doing next.

Start small, self-serve where possible, and only pay for help when the numbers say it is worth it.

See the plans Get your free scan

The ladder

Four plans. All monthly. Cancel any time.

Each plan bundles the scans, monitoring and tools included at that level — the higher the tier, the more it does for you.

Low barrier

Monthly Signal

£24/month

Everything below, in one monthly plan.

Where your brand sits in AI answers each month, without another dashboard to babysit.

Monthly AI visibility score
Competitor movement
Spider chart and plain-English summary
Three recommended fixes

Designed to save hours of manual checking each month.

Start with a free scan

See your rivals

Competitor Watch

£149/month

Everything below, in one monthly plan.

Track yourself and up to nine local rivals across every AI engine, with a monthly task list of what to fix.

Everything in Monthly Signal
All five AI engines, including Claude and Perplexity
Up to 9 competitors tracked
Question-by-question breakdown
Prioritised monthly task list

See who the AI names instead of you, every month.

Start with a free scan

Action Plan

£299/month

Everything below, in one monthly plan.

Everything in Competitor Watch, plus a deep site and citation audit and proof of whether last month's fixes moved the needle.

Everything in Competitor Watch
Up to 24 competitors tracked
Site & AI-readiness + citation audit
"Did it work?" effect tracking
Shareable PDF · priority support

Designed to save days of research and guesswork each month.

Start with a free scan

Done for you

Managed Visibility

from £2,500/month

Everything below, handled for you.

For businesses that want the fixes handled, not just listed. We measure, prioritise, and do the work, then re-scan so it ties back to movement.

Everything in Action Plan
Content and citation work delivered
Structured data and page fixes
Monthly re-scan and reporting

The whole job handled, under one monthly retainer.

Talk to us

Line by line

Exactly what is included at each price.

Platforms and search surfaces we check
	Monthly Signal£24/mo	Competitor Watch£149/mo	Action Plan£299/mo	Managedfrom £2,500/mo
ChatGPT	✓	✓	✓	✓
Google AI Overviews	✓	✓	✓	✓
Google Search (organic crossover)	✓	✓	✓	✓
Gemini	✓	✓	✓	✓
Claude	✗	✓	✓	✓
Perplexity	✗	✓	✓	✓
Scanning
Businesses scanned each month	1 (you)	10	25	Full local field
Competitors tracked	Top rival	Up to 9	Up to 24	Full board
Your monthly report
AI visibility score	✓	✓	✓	✓
Plain-English summary	✓	✓	✓	✓
Spider chart	✓	✓	✓	✓
Question-by-question breakdown	✗	✓	✓	✓
Verbatim AI answer examples	✗	✓	✓	✓
What to fix next
Top 3 recommended fixes	✓	✓	✓	✓
Full prioritised task list	✗	✓	✓	✓
Site & AI-readiness check	✗	✗	✓	✓
Citation & source-gap analysis	✗	✗	✓	✓
"Did it work?" effect tracking	✗	✗	✓	✓
Shareable PDF report	✗	✗	✓	✓
Done for you
Content written & published	✗	✗	✗	✓
Citation & authority building	✗	✗	✗	✓
Schema & technical fixes	✗	✗	✗	✓
Dedicated account manager	✗	✗	✗	✓
Monthly strategy call	✗	✗	✗	✓
Support
Email support	✓	✓	✓	✓
Priority support	✗	✗	✓	✓
What you pay	£24/mo	£149/mo	£299/mo	from £2,500/mo

Each plan bundles everything ticked in its column. Engine coverage today is Claude, Perplexity, ChatGPT, Gemini and Google's AI Overviews; we add new assistants as we validate them.

Which plan

Pick by how much you want to do yourself.

What you needBest fitWhy

A quick monthly pulseMonthly SignalCheap, repeatable, no call required.

To watch you and your rivalsCompetitor WatchUp to 9 competitors across every engine.

To know what to fix, then do it yourselfAction PlanDeep audit plus a fresh task list every month.

Someone to do the workManaged VisibilityImplementation, reporting and ongoing improvement.

Important line in the sand

You can buy help. You cannot buy a ranking.

Public boards stay measured

No payment moves, adds or removes a business on a public leaderboard. The board is only useful if the numbers are real.

Paid work gets re-measured

If you hire Kendal to improve visibility, the same method checks the before and after. That is the proof, not a promise.

Start with the free scan.

Drop your website in on the homepage and we will send back the first snapshot: where the AI names you, where it names a rival, and whether a paid plan is likely to be worth it.

Plain English, no dashboard required
No card and no tie-in
If there is no realistic opportunity, we will say so

Get your free scan →